When a friend heard that I make Design and websites, she asked me if I could make her a logo and a new website. She had some old flyers, but we aggreed that she would also need new flyers to go with her new identity that I would create for her.
After some talking it became clear that this would be a deeper personal process for her about self confidence. She wanted to make a living from her yoga classes, but she did not want to ask any money for it. I proposed to offer it on gift-economy, but she also didn’t want to try that.
So i had to confront her with the reality of big yoga studios and corporations, that registered their names as international brands (25.000€ every 5 years) and that there is a lot of money and competition in the business.
After a lot of ideas and some first drafts from me, we settled on the name SaniyeYoga, because that is also her first Name and very personal. We wanted to promote a different kind of Yoga, her personal understanding of it. And this can not be commercial, but is rather a gift to everyone discovering it. She dedicates every lesson to a different theme, wich are also themes that are moving her personaly at the moment. So her Yoga lessons are very personal.
With a professional look, a flyer and a website and some basic knowledge about „the business“ Saniye is now ready to bring her classes to the next level. She found some new self confidence with her name in the project and to see what she is offering on a website made her realize the worth of what she is offering. She will now raise her prices, wich are far under average, as she is offering classes that are far above average!
She didn’t have much money to offer for my services, but as i work on gift-economy and i suspect my work to bring her benefits, to pay me more later, when she feels a boost and my work shows success!
So here is the website: http://saniyeyoga.de